About Vitality NZ™
The cGP Lab was originally known as VitalityNZ. The company was founded by Jim Grierson and David Eder who met through a mutual love of blackcurrants. Together they have over 80 years’ experience working in the NZ blackcurrant industry and were industry leaders and innovators.
During this time in the blackcurrant business, Jim and David saw the health benefits that friends and family experienced when they regularly consumed blackcurrant products. Their curiosity led them on a quest to discover the potential health properties of these magical purple berries.
In 2016 chance meeting with Dr Jian Guan (Associate Professor of The University of Auckland and a Member of Centre for Brain Research), lead to her scientifically analysing every part of blackcurrants.
Dr Jian’s scientific analysis of New Zealand blackcurrants found they were packed with cGP! That lead to the cGP Lab applying and being granted a fully novel patent for cGP (WO 2019/045575 A1) in over 30 countries worldwide. The patent covers the source and supply of natural plant-based cGP as well as the manufacturing and application of cGP.
As a result, in 2017 Vitality NZ was started, with a range of products, including its hero product Brain Shield, providing many satisfied customers with a blackcurrant health supplement high in natural cGP.
While Jim and David focused on growing their VitalityNZ business, Dr Jian continued to conduct scientific clinical trails which demonstrated that increased cGP levels in participant’s bodies lead to a range of health benefits for people suffering from neurodegenerative conditions, such as Parkinsons and strokes.
In October 2020 VitalityNZ became The cGP Lab with a focus on producing health supplements high in natural cGP.
The cGP Lab are branding our products as cGPMax™. Our first product is cGPMax™ Brain Health which has been formulated to increase the supply of nutrients to the brain, supporting brain health and function as we age.
While we still love blackcurrants, The cGP Lab continues to research other natural sources that are high in natural cGP.